The primary goal of a search engine and a search marketer are not too different. Both have the same aim, which is to present the searcher with the most important and most relevant set of search results that match their search query. But not all search queries have the same intent and it is the search […]
One of the biggest mistakes I see people making when undertaking an SEO campaign is not really understanding WHO their target audience actually is. I mean, how can you sell anything to someone if you don’t understand who they are and what’s important to them? If you really want to start on the right foot, you […]
There comes a time when you will want to add a YouTube video to your site, and why not? Videos are a great marketing tool. Your site visitors much prefer to watch a 2 minute video than to read 2,000 words of text. But there is a downside. Namely, speed and page load times. If […]
Sometimes, you will want to perform some work on your website, but at the same time, let visitors know that the site is being worked on and not broken. One easy solution is to modify the .htaccess file and temporarily redirect your visitors to a maintenance page which can display a nice simple message updating them […]
I recently stumbled upon this fantastic infographic offering some excellent tips for those who want to use Twitter. Most of the tips I think are spot on. I would add that timing is essential and that if you do use Twitter, it’s important to make sure you are posting at the times in which the […]
Google recently updated their algorithm (Penguin) and in the process prevented many sites from ranking. The new update was said to have affected around 3.1% of search queries, which when you think about it, is probably hundreds of thousands of websites via millions of search queries. No doubt the vast majority of the sites that […]
Well, the Summer holidays are just about around the corner and what better way to spend your Summer holidays than in Morzine which is in the Portes du Soleil, France. Amby Marketing recently had the pleasure of being contracted to provide the inbound marketing services for this established hotel in the French alps.
You use social media sites such as Twitter and Facebook right? You probably update your status on a regular basis, but did you ever stop to think as to whether you were posting at the right time or even on the right day?
With Google and other search engines indexing trillions of URL’s and with more and more businesses moving their businesses online, there can be no doubt that competition is fierce in most industries to say the least. Think about it. Trillions of URL’s and millions of businesses in thousands of niches. The question is, “How are […]
In SEO and Social Media, quality is everything. Quality of your links. Quality of your content. Quality of your creativity. Quality of the your keyword research. Quality of your engagement, dialogue and relationships. And much more.