Inbound Marketing is the term used to describe the use of multiple sources of traffic including Search Engine Optimisation, Blogging, Local Marketing, Twitter, Facebook, Email Marketing and Video Marketing among others.
The internet is forever changing and often throws up new websites that present golden marketing opportunities for businesses.
With Inbound Marketing, your website is viewed rather like a city that has mulitple arteries coming into it bringing regular daily traffic. Like a city has airports, trains, buses, subways, cars, trams and other traffic sources, so must your website.
Your website needs to become a hub like a major city and not a village with one road in and out.
By formulating an Inbound Marketing strategy to market your products or services, you are taking an holistic approach to marketing your business for an ever changing internet.